iCRM by F&C Properties
Manage. Track. Convert.
About the project
iCRM is a full-scale real estate CRM and operations platform built for F&C Properties to centralize lead management, property listings, team workflows, communications, reporting, HR, finance, and account security in one internal dashboard. The platform supports off-plan and secondary leads, inventory management, landlord/property records, call and WhatsApp history, email inbox, calendars, tasks, employee attendance, leave management, closed deals, and role-based access control.
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The Challenges
Connecting Sales, Teams & Operations
A growing real estate business needs more than lead tracking. F&C Properties required a secure internal platform where agents, managers, HR, finance, and administrators could work from a shared source of truth. The challenge was to connect scattered workflows such as lead assignment, listing publication, follow-ups, conversations, attendance, reporting, and permissions without slowing down daily operations.
The Solution
A Role-Based CRM Platform Built for Real Estate Teams
We built a modular CRM frontend with secure authentication, protected routes, permission-based module access, and dedicated workspaces for leads, listings, conversations, reports, tasks, HR, finance, and settings. The system includes list, kanban, calendar, and map-style workflows, real-time notifications, multilingual support, theme switching, Google Maps integration, document handling, import/export flows, and detailed operational reporting.
From friction
to flow.
- Before
Teams working from scattered, disconnected tools.
AfterCore API modules covering leads, listings, properties, HR, finance, emails, reports, tasks, users, and security
15+API Modules
- Before
Sales, HR and finance siloed across separate systems.
AfterOperational sections including dashboard, leads, inventory, conversations, reports, HR, finance, settings, and account security
20+Operational Sections
- Before
A diverse team without a shared interface language.
AfterLanguage options available through i18next: English, Arabic, and Russian
3Languages
