GTM Portal
Plan. Distribute. Measure.
About the project
GTM Portal is a Go-To-Market management SPA built for Arrowster to help marketing teams plan, execute, and measure influencer-driven content campaigns across TikTok, Instagram, and Facebook. The platform manages the full content workflow from region setup and creator onboarding to script distribution, post tracking, allocation, and performance analytics.
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The Challenges
Managing Multi-Region Influencer Campaigns
The system needed to support a complex campaign hierarchy, multiple role tiers, influencer recruitment workflows, distribution planning, and real-time performance tracking without duplicating routes or creating fragmented admin experiences.
Key challenges included role-aware navigation, concurrent token refresh handling, stale list data after mutations, backend media URL resolution, Django REST error normalization, incomplete CRM-driven metrics, Tailwind dynamic class purging, and preserving distribution wizard state across multiple steps.
The Solution
Unified Campaign Operations Platform
We built a Vue 3 and TypeScript single-page application with unified dashboard routing, permission-based navigation, and role-filtered access for Super Admin, Admin, and Owner users. The platform centralizes region, district, location, group, batch, influencer, allocation, distribution, and post management workflows into a cohesive interface.
To ensure scalability and reliability, we implemented a single-flight JWT refresh mechanism, stale-while-revalidate caching, centralized API utilities, media URL resolution, and normalized backend validation handling. The system also includes a guided three-step distribution wizard and analytics dashboards with platform, country, and date-based performance insights, while gracefully handling unavailable CRM metrics.
From friction
to flow.
- Before
One flat login for very different roles.
AfterRole tiers supported with permission-based navigation and API access
3Role Tiers
- Before
Campaign steps managed in disconnected fragments.
AfterConnected workflow layers from region setup to post distribution
9Workflow Layers
- Before
Post performance tracked platform by platform, by hand.
AfterSocial platforms tracked across TikTok, Instagram, and Facebook
3Social Platforms
